Evaluation

Question 1
Question 2
Question 3
Question 4

Music video editing screenshots

Final Music Video

Finished song

Digipack magazine advertisment + screenshots of editing process

 

Above is the original image I started with, without any editing.

This is what it looked like with a blue cooling filter over layered onto it. I decided I did not like this as it does not fit in with any existing examples I have looked at.

Above is how I decided to have to overall colour of the advertisement; with a warming yellow filter and high contrast. I feel it looks good and is very similar to indie band The Smiths' album posters. I chose to type out the artist's name in a brown 'Georgia' font (also similar to that of The Smiths) to start with.

To get the colour of the font to stand out more noticeably I copied the layer and brightened the second layer, to make it seem bolder.

About is the final text used in the poster. I did the same technique with 'the debut album' text, only this time I used italic font. I then used the same font for the rest of the text, only with different sizes and a brighter gold colour so that it stands out from the other text.

The last thing I did was put "available at:" and then the HMV.com logo. This is a convention found on all magazine advertisement's I looked at, whether it be Amazon.com  or Play.com, they all had information on where to buy the album or single in question.

Final magazine advertisement: 

Finished digipack + screenshots of editing process

This is the start of the template before I began to add the front cover, back cover and images to make the digipack. 

 

This shows the process of editing the text on the CD using the filter gallery's tool 'plastic wrap' to give it a slight metallic effect so that it looks more professional. I did this because the existing examples I analyzed that  appeal to my same target audience have done this.

I had to size each image the same width and height.

 

Final digipack design: 

Legality of music promotion

The main copyright that exists in music is the ©, ‘C in a circle' copyright logo that applies to composition, lyrics, musical score, as well as artwork and cover designs. The second type of copyright applies to the sound recording itself, and is signified by the ‘P in a circle’.

An example of a breach of album cover copyright/restrictions is Vampire Weekend's album 'Contra'. They used an image of a girl from 1983, named Ann Kirsten Kennis, for their front cover without asking for her permission. She in turn sued them for using her image.

The album artwork used for Vampire Weekends 'Contra' breached copyright laws.

Although I will not be publishing any of my work officially, I have made a contract for Lee to sign as an agreement:

In consideration for being permitted to photograph the artist currently and professionally known as Lee Nottle, hereby agree that any photographs, moving imagery and use of audio commissioned by Grace Jackson, including the digital files, shall be utilized solely for the assignment of Advanced Portfolio in Media and Media and Collective Identity (youth culture) assigned by Bodmin College.
Grace Jackson hereby agrees that the photos, video and audio commissioned by Lee Nottle shall not be used and/or exploited for any other purpose or in any other manner other than for the assignment. The photographer withholds the right to alter the photos and to publish them on Blogspot.com. Notwithstanding the foregoing, you shall have the right to use the Photographs and moving image for use in your own professional portfolio.

Signed by:                                                                            Artist:
Media Producer:    

The signed contract:

Lighting Research

For my music video I will be using natural, outdoor light as opposed to artificial, studio light. This is because I need the footage to look as natural as possible to bring across the theme of the song/narrative. As my video is filmed outside in daylight there is no need for studio lighting. The downfall of using only natural light is that the success of the lighting quality is dependent on weather conditions. Cloudy whether would be suitable to film in as it create a nice lighting on my subject without creating any harsh shadows. In order to maximise my use of natural light I will film early or late in the day. Shooting my film at this time of the dya is sensible because the sun will be near the horizon meaning that the light isn't harsh and the colour in the scene is generally more warmer and even.

However, my digipack and magazine advertisement were shot using studio lighting. This is because it follows the conventions of iconic album covers etc. and looks professional. Studio lighting is good because I am in control of how it looks. However, I will have to look closely into the following types of lighting:

Ambient Lighting: Light that is already present in the scene before extra lighting is added.

Incident Lighting: Light that is from a small light source such as a lamp.

Reflected Lighting: Light seen after bouncing off a surface.

Contrast Ratio: Difference in brightness between the brightest white and darkest black.

Hard Light: Light directly from a natural source such as the sun.

Soft Light: Light that appears to wrap around the subject produces less shadows or softer shadows.

Key Light: Main light on subject in 3 point lighting provides most of the illumination and contrast.

Fill Light: Light placed to the side of the subject to fill out shadows and balance the key light.

Back Light: Light placed at rear of subject to create light from behind.

Editing research

Before putting my footage together I have done some research into the common conventions of editing in music videos. I will include these techniques in my final product to represent indie music videos and how they are usually edited.
The most commonly used  editing techniques I found were:

• Jump cut 
• Match cut
• Cut 
• Cross-cutting (so I can go back and forth from narrative and performance footage)  
• Fade-in/fade-out

I also found this useful website which includes hints and tips which will come in handy when editing my music video: www.aboutvideoediting.com

Auxiliary flat plans

Before creating my final digipack and magazine advertisement I drew up some plans to give myself a rough idea of how I wanted to design the final products. After analysing existing examples and taking into consideration my target audience's results from Survey Monkey these are the results:

 Final designs:

Album Name Analysis

I have analysed album names to form an idea of what my target audience will expect. Here are a few along with some of the band names:

Out of all the album names I analysed many of them were just names taken from a song on their albums, some however were original names. I have chosen to go with an original name of just one word, like 'Antidotes' and 'Ceremonials'. Lee has chosen the name 'Portraits', as he agrees that an original album name will represent the target audience of indie music fans.

Deciding where to place the album name/artist name, was quite simple as many of the album covers I analysed place the artist name at the top and the album title at the bottom. For example:

The font used in album cover names are usually fonts that are commonly used, or drawn/designed by hand. I have chosen to go down the road of 'The Smiths' album covers and use the font 'Georgia', for example:

As The Smiths are indie icons it is fitting to gain inspiration from them.

Auxiliary target audience research - magazine advertisement