Target Audience Research

To gain an idea of who I am creating a music video for, I created an online survey using Survey Monkey. I chose this because I can link it to popular social networking sites such as Twitter and Tumblr, and people can fill it in quickly. Then I can form my project around my target audience's preferences. Here are the questions I put forward:

This question had an equal response. Mixed reviews generally suggest that my target audience are not too fussed if I have live band footage or not.

This clearly shows that my audience love music videos which have a narrative featured in it. Therefore, I will be apply a simple narrative to my final product.

This question shows that my target audience fit into the social group of 'disconnected'. This follows up with the latter questions of age and genre preference. Youths aged 15-24 who listen to indie music fit into this group because, according to Stanley Hall (1904), teenage years are a time of "storm and "stress" and depression. Indie music usually fits under this category, hence why my target audience is interested in this genre of music.

Female had the biggest response for this question which means, stereotypically, I would have to have an attractive male artist to be a part of my video.

This question shows that although some people still watch music videos via television, the growth of the internet and new technologies, such as smart-phones, play a big part in the way people watch music videos now.

Basic Shot Types

I created this simple video to gain a better understanding of the basic camera shot types. Having a better understanding of the default shot types will help me when filming my project, as well as taking these skills further to use more complex filming techniques. 

Moodboard

Muse, The Beatles, Radiohead, Queen, The Smiths, Arctic Monkeys, Pete Doherty, Florence and the Machine

This moodboard is a collection of iconic bands and artists that link to the artist I am creating a music video for. They touch upon genres such as indie, rock and alternative therefore they have the same target audience as my artist.