For my music video I will be using natural, outdoor light as opposed to artificial, studio light. This is because I need the footage to look as natural as possible to bring across the theme of the song/narrative. As my video is filmed outside in daylight there is no need for studio lighting. The downfall of using only natural light is that the success of the lighting quality is dependent on weather conditions. Cloudy whether would be suitable to film in as it create a nice lighting on my subject without creating any harsh shadows. In order to maximise my use of natural light I will film early or late in the day. Shooting my film at this time of the dya is sensible because the sun will be near the horizon meaning that the light isn't harsh and the colour in the scene is generally more warmer and even.
However, my digipack and magazine advertisement were shot using studio lighting. This is because it follows the conventions of iconic album covers etc. and looks professional. Studio lighting is good because I am in control of how it looks. However, I will have to look closely into the following types of lighting:
Ambient Lighting: Light that is already present in the scene before extra lighting is added.
Incident Lighting: Light that is from a small light source such as a lamp.
Reflected Lighting: Light seen after bouncing off a surface.
Contrast Ratio: Difference in brightness between the brightest white and darkest black.
Hard Light: Light directly from a natural source such as the sun.
Soft Light: Light that appears to wrap around the subject produces less shadows or softer shadows.
Key Light: Main light on subject in 3 point lighting provides most of the illumination and contrast.
Fill Light: Light placed to the side of the subject to fill out shadows and balance the key light.
Back Light: Light placed at rear of subject to create light from behind.
Research into lighting which demonstrates your ability to follow professional conventions.
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