Magazine Institutions

 

Kerrang! magazine is a UK rock music magazine released weekly and published by Bauer Music Group. It was published for the first time on June 6, 1981 as a one-off supplement in the Sounds newspaper. Originally, it was dedicated new British heavy metal hard rock bands, now however it leans more towards rock-pop bands. In the early 2000s it became the best-selling British music magazine.

Although if my magazine advertisement were to go in Kerrang! it would reach a large demographic, I think that the audience would not be suited to my artist who focuses more on indie music.

Uncut is a music magazine which focuses on American and British country and classic rock, which is released monthly. It is based in London and although focuses on music, it also has a book and film review section. According to IPC Media, 86% of the magazine's readers are male and their average age is 37 years. Taking this into consideration, and the fact they do not focus much on indie music, I would not choose to advertise the digipack here.

NME (New Musical Express) magazine is a music publication published weekly in the UK since March 1952. It began as a music newspaper but soon changed to a music magazine in 1998. It is predominately  an indie music magazine aimed at young people aged 15-24, which is brilliant because that is my target audience. I would choose NME magazine to publicize  my magazine advertisement.